- Scalable 2-way (outbound/inbound) marketing communications service
- Supports email, SMS, push, voice, and in-app messaging
- Ability to segment and personalize messages with the right content to customers
- Possibility to receive replies
- Scales to billions of messages per day
- Use cases: run campaigns by sending marketing, bulk, transactional SMS messages
- Versus Amazon SNS or Amazon SES
- In SNS & SES you managed each message's audience, content, and delivery schedule
- In Amazon Pinpoint, you create message templates, delivery schedules, highly-targeted segments, and full campaigns